You know that the internet can grow your income and connect with new clients, but how exactly? If we do not plan our digital actions and focus on our objective, we will only waste our budget.
There are many marketing managers who do not find the perfect formula to attract new customers through the network. They are aware that the usual formulas no longer give results and they know that the internet is a world to conquer. Your customers are out there and digital marketing can help you connect with them.
“The truth is that many professionals are using the correct techniques but fail to plan them”
The truth is that many professionals are using the correct techniques but are failing in planning them or in the method they use. Yes, I take care of my website, I am on social networks and I send emails to my database, but where are my clients? In this article capital smart city islamabad will tell you how to attract customers on the web step by step.
Increase your web traffic
Your website is your showcase. It is where you tell what your company does and let the world know all the benefits of your business. This is nothing new. We all know. That is why we care that our showcase looks as beautiful as possible. We take the best designers we can afford and give them a good tweak from our budget. Well done! But who will enter our store?
It is a common presumption to think that because we have a perfect website, we will begin to have inquiries and contact questionnaires filled out. Nothing is further from reality. Having the web is decorating the store, now we need to get customers to enter! Attracting traffic to your page is the first step to attracting customers.
Discover how to attract B2B web traffic in this link
Capture contacts. Get leads
When was the last time a client entered your company for the first time and at that very moment signed a contract? If you are in the B2B environment, probably never. It is rare. To attract customers, we first have to attract contacts. So we can build a relationship that leads us to purchase.
“To attract customers, we first have to attract contacts.”
We have already seen how important it is to attract web traffic, but what do we do with all those people who come in to browse? We must do our best to keep in touch with them. So we can continue to attract them to our website or our commercial channels and make them complete their purchase.
Learn how to capture leads in the technology sector in this post
To do this, we must prepare our website to capture leads. In many cases, it will not be enough to give visibility to our contact form. We have to see other formulas to get their attention, give them a special offer in exchange for their email or invite them to download a guide that they cannot miss.
Take care of your contacts. Mature your leads
After working on the conversion of our website, our database will start to grow considerably. But contacts are not clients and companies do not live from contacts. Either way, they are people who are closer to the purchase. How can we make them become our clients?
“Lead nurturing, or maturing of leads, will help us convert contacts into customers”
Lead nurturing, or lead maturation, will help us in this regard. It is one of the keys to Inbound Marketing . It consists of gaining the credibility and trust of your contacts and making them understand how your company can help their business.
Lead nurturing: What is it and how to take advantage of it to sell more in the industrial sector
How can we mature our leads? Sending a monthly newsletter is a way to remind our leads that we are there. But, in lead nurturing, personalization is key. Thanks to Marketing Automation we can configure and coordinate our email shipments until we make our database feel special without having to allocate human resources.
In this part, it is also important to combine different tools. Lead nurturing is not done solely through email. If our contact is worth it or we think it might be interesting, pick up the phone and worry about their needs!
Build customer loyalty. Get recommendations.
In the last step the circle closes. There is only something more important than getting customers, keeping them. Building loyalty with our clients is important for them to continue doing business with our company, but above all they can be our best ambassadors.
“Our clients are our best ambassadors.”
Keep in touch with your customers, don’t forget about them. Ask for a recommendation if they are happy with you and take the opportunity to introduce you to new potential clients. It is networking. Make sure your clients speak well of you, they are your best portfolio and the perfect sample of a job well done.
After all, getting customers through the internet is similar to how we do it in offline life. The main difference is that the internet allows us to reach many more people than we would only reach with our sales team. At the end of the day, we must attract people to our company, generate contacts, gain their trust and make them recommend us. Sounds easy? Let’s do it! Start attracting customers on the internet now.